DESIGN’S NEXT CHAPTER Ben Sheppard•Cliff Kuang•Katrina Alcorn•钱科雷 Clay Chandler
A provocative recent essay in Fast Company argues that, over the past decade, CEOs of many large companies have “broken up” with design. Is that true? If so, what went wrong? In this opening roundtable, some of today’s leading commercial designers debate the value of design in an evolving marketplace.
Ben Sheppard
Partner, London at McKinsey
Cliff Kuang
Author, User Friendly; UX Designer at Google
Katrina Alcorn
Former General Manager, Design at IBM
钱科雷 Clay Chandler
Executive Editor, Asia at FORTUNE
DESIGN IN FOCUS: FOUR FOUNDATIONS FOR AN UNKNOWABLE FUTURE Sarah Stein Greenberg
A globally recognized design educator shares insights on the new essentials of design education in these fast changing times.
Sarah Stein Greenberg
Executive Director of Stanford d.school
WHEN ANDROIDS DREAM: AI, ART AND THE NEW MARKETPLACE 庞智锋 Francis Belin•Tony Chambers
Is a piece of art less valuable because it is generated by an algorithm? Who owns art created by an AI system trained on the work of real people? The top executive at one of the world’s leading auction houses explains how AI is shaking up the art world.
庞智锋 Francis Belin
President at Christie's Asia Pacific
Tony Chambers
Founder and Creative Director of TC & Friends
NETWORKING AND COFFEE BREAK
THE POWER OF SKETCHING 纪达夫 Keith Griffiths•钱科雷 Clay Chandler
The founder of a leading international architectural firm that has eagerly embraced AI as a design tool argues there’s no substitute for pen, paper, and a hand-drawn sketch.
纪达夫 Keith Griffiths
Chairman & Founder, Global Principal Designer of Aedas
钱科雷 Clay Chandler
Executive Editor, Asia at FORTUNE
DESIGN IN FOCUS: HOW TO USE DATA TO CREATE BETTER CITIES FOR EVERYONE Liselott Stenfeldt
Gehl's approach to city planning is centered around the idea of creating human-centric urban environments that prioritize the needs and well-being of people. The firm emphasizes the importance of designing cities that are not only functional but also enjoyable and sustainable. Gehl’s director of research and development will share thoughts on how data can help expose new patterns and unfold social connections to create better and more inclusive cities for everyone.
Liselott Stenfeldt
Director of R&D at Gehl
DESIGN IN FOCUS: PROBLEM SOLVING AT MASSIVE SCALE Cliff Kuang
A bestselling author explains why feedback loops are crucial in every product’s design — digital or otherwise.
Cliff Kuang
Author, User Friendly; UX Designer at Google
DESIGNING SPECTACLES Andrew Lazarow•Tony Chambers
An award-winning interactive designer guides us through the new frontier in design: creating branded experience through spectacles and immersive environments that are redefining architecture, retail, and entertainment.
Andrew Lazarow
Studio Leader at The Lab at Rockwell Group
Tony Chambers
Founder and Creative Director of TC & Friends
YES, WE CAN: REIMAGINING AN ICONIC BRAND via Zoom Mauro Porcini•穆瑞澜 Alan Murray
Great brand design must tell a compelling and holistic story. A celebrated Chief Design Officer explains how his team created a new look for an iconic brand that connects its storied heritage with the company’s bold vision for what’s to come.
Mauro Porcini
Chief Design Officer at PepsiCo
穆瑞澜 Alan Murray
CEO of FORTUNE
SWITCH BREAK
NETWORKING LUNCH
SWITCH BREAK
MACAU’S DESIGN FUTURE 穆瑞澜 Alan Murray
Macau has a bold economic vision for its future—one that involves dramatic expansion of the city’s array of cultural, art, retail, and entertainment tourism offerings. What role will design play in that transformation? A visionary local business leader describes how design can help shape and revitalize Macau’s iconic neighborhoods.
穆瑞澜 Alan Murray
CEO of FORTUNE
SUBMARINE DREAM: A DEEP DIVE WITH TOM DIXON Tom Dixon•Tony Chambers
The founder and creative director of the globally recognised eponymous design brand tells us about his regenerative underwater factory, the growth of Biorock and how AI is bringing it closer to reality.
Tom Dixon
Founder and Creative Director of Tom Dixon
Tony Chambers
Founder and Creative Director of TC & Friends
LEVERAGING AI’S POWER Charles Hayes•Katrina Alcorn•Prue Jones•钱科雷 Clay Chandler
Leaders of some of the world’s largest design teams describe how AI is changing the way they work.
Charles Hayes
Partner and Executive Managing Director, Asia of IDEO
Katrina Alcorn
Former General Manager, Design at IBM
Prue Jones
Design Lead at Accenture Song (Melbourne)
钱科雷 Clay Chandler
Executive Editor, Asia at FORTUNE
SMALL SPACES, BIG IDEAS 青山周平 Shuhei Aoyama•王昉 FANG WANG
An architectural studio leader offers novel solutions for creating more space for shrinking families in growing cities.
青山周平 Shuhei Aoyama
Founder and Director Architect of B.L.U.E. Architecture Studio
王昉 FANG WANG
EXECUTIVE EDITOR, SHANGHAI at FORTUNE CHINA
CHARGING AHEAD: DESIGN AND THE FUTURE OF MOBILITY Frank Wu•张帆 Zhang Fan•穆瑞澜 Alan Murray
Why design will play a key role in deciding what companies win the global race to dominate the electric vehicle industry.
Frank Wu
Head of Design at Jiyue Auto
张帆 Zhang Fan
Vice President and Head of Design at GAC R&D CENTER
穆瑞澜 Alan Murray
CEO of FORTUNE
SEEING DOUBLE: ENHANCING USER EXPERIENCE WITH DIGITAL TWINS Jan Bunge•Tony Chambers
Designers at a leading European design studio show how digital twins can help clients understand how people will experience buildings and cities—before they are built.
Jan Bunge
Partner at Squint/Opera
Tony Chambers
Founder and Creative Director of TC & Friends
NETWORKING AND COFFEE BREAK
DESIGN FOR GOOD Ben Sheppard•Teman Evans•高名历 Nicholas Gordon
Leaders of the corporate design alliance are teaming up to tackle the world’s biggest problem. Founders of the network explain how this year, they used design to help take on a host of ‘wicked’ global problems related to water.
Ben Sheppard
Partner, London at McKinsey
Teman Evans
Global Chief of Design at General Mills
高名历 Nicholas Gordon
Associate Editor, Asia at FORTUNE
HOW AI IS TRANSFORMING ARCHITECTURE 何宛余 He Wanyu•Tim Fu•王昉 FANG WANG
The world’s architects are using AI to imagine other-worldly buildings.
何宛余 He Wanyu
Founder and CEO of XKool Tech
Tim Fu
Designer and Founder of Studio Tim Fu Ltd
王昉 FANG WANG
EXECUTIVE EDITOR, SHANGHAI at FORTUNE CHINA
DESIGNING FOR SCALE Anouk Sylvestre•Minh Tran•高名历 Nicholas Gordon
Startups now realize that a designer isn’t someone you hire only after you scale. Founders ignore design at their peril; without it, they risk making a product that doesn’t fit the market. Experts from the startup space explain how the principles of design—defining the problem, talking to potential users, and generating new ideas—are critical for any new tech company.
Anouk Sylvestre
Director Design of BCGX Singapore
Minh Tran
Vice President of Operations and Academic Affairs at Goodnotes
高名历 Nicholas Gordon
Associate Editor, Asia at FORTUNE
A CONVERSATION WITH TINA NORDEN Tina Norden•Tony Chambers
Tina Norden
Partner and Principal at Conran and Partners
Tony Chambers
Founder and Creative Director of TC & Friends
DESIGN IN FOCUS: LIVING WITH EMERGING TECHNOLOGIES Scott Doorley
We live in a time when technology is always emerging, change is constant, and the path ahead is rarely obvious. The way we think about these technologies like AI now will determine what possibilities and perils we might discover or avoid down the road. An expert working at the intersection of media and design proposes new ways to think about and make the most of our everemerging tech.
Scott Doorley
Creative Director of Stanford d.school
DESIGN LEADERSHIP Teman Evans•钱科雷 Clay Chandler
Teman Evans
Global Chief of Design at General Mills
钱科雷 Clay Chandler
Executive Editor, Asia at FORTUNE
CLOSING REMARKS
COCKTAIL, ENTERTAINMENT AND DINNER
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